In the last few years, users have been experiencing web sites on a multitude of devices. According to a report from Morgan Stanley, mobile internet usage is expected to match desktop usage by the end of 2014. Even so, most businesses still do not have a mobile-friendly website let alone a responsive one. So what does having a responsive website mean?

Have you viewed a website on your smartphone and it was shrunk down version of what you would see on your desktop. You zoomed way in, swiped back and forth to navigate around and had a hard time clicking on anything? Most likely that was neither mobile friendly or responsive. A responsive site looks as it is meant to because it adapts its design to any device. Maybe you already have a website, a mobile version of the website, an app for members to download, etc… “why would I need a responsive site? What’s the difference?”

Mobile vs Responsive
The two main methods for creating mobile websites are either responsive designs or using a separate mobile site. A responsive web design is website design that adjusts to fit on desktop, tablet, and smartphone browsers. A mobile site is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile sites are also built for each specific web design, not per screen size. So one website, many devices.

Still wondering if you need a responsive site? Think about these four reasons why you should move to responsive:

1. Positive User Experience is a Must
According to Google’s Think Insights, if a user lands on your mobile website and is frustrated by how long it takes to load the site or cannot find what they are looking for easily, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). With responsive design, you can optimize or remove items such as menu bars and images to make the fastest loading site possible.

2. Responsive Design is Preferred for Search Engine Optimization
With 67% of the search engine market share, Google is an authority in search engine optimization (SEO). Google has listed their recommendation for building a smartphone-optimized website; responsive web design over mobile templates. Having a separate desktop website and mobile site requires having separate SEO campaigns, which increase the chance of SEO errors which can affect how the site is listed in Google and other search engines.

3. Responsive Sites Adapt to Future Devices
A huge benefit of responsive design is the size of the template is designed based on screen size, not device. So, in the future, when the most used devices change their screen size, it will still look cohesive without you having to modify your site.

4. Cost
Thinking about changing up your site to something new? Instead of building a regular site, a mobile site, and an app, you can have one site that takes care of all of these. Not ready to move to a completely new site? We can modify your old site into a responsive design within a small amount of time, saving you both time and money.

Are you ready to find out more about responsive websites or have questions? Contact us.